The Slate article I chose is titled, "Walt Whitman Thinks You Need New Jeans." The article talks about how Levi's (the jean company) has changed their ad campaign from "Live Unbuttoned" to "Go Forth," in light of the economic downturn in the past year. The company changed its ad agency and image with the new slogan and commercials. The previous campaign featured attractive, young people dancing and having fun. In contrast, the new campaign features the voice of Walt Whitman reciting a poem while the screen shows images of people (very young to old) in Levi's jeans watching fireworks and kids playing together, just simply living the American dream. I think the new ads are about hope and looking/moving forward and are good for the current times in America.
The rain is back and I can't say I'm too happy about it. My yard was still wet from the continuous pour we had for the past couple of weeks and now it's probably going to turn (back) into a swamp. Gross!
I'm very excited about Halloween on Saturday and can't wait to dress up into my Marie Antoinette costume and wig! My friend Amber and I will be baking cookies, cupcakes, and other treats all day and decorating them for my friend Kate and her husband's party. Yummy! I hope everyone has a happy and safe Halloween!